United today unveiled its new domestic economy cabin wine list that expands the choices for customers, including a new rosé option and a brut bubbles wine available exclusively onboard United flights.
Starting October 1, passengers can enjoy high-quality canned wines from women-owned brands Just Enough Wines and Maker Wine.
According to United, the airline has served more than 20 million glasses of wine system-wide so far this year – that’s 1.5 times the number of servings for beer or spirits – and more than 3.2 million glasses of wine in domestic economy alone.
Aaron McMillan, United’s Managing Director of Hospitality Programs said: “Our new economy wine list is giving travelers more variety and better quality.
“After the overwhelmingly positive response to the addition of rosé in United Polaris business class, and ongoing fanfare for sparkling options, we’re thrilled to now offer rosé and a higher quality brut bubbles option for our economy passengers, delivering a more premium experience onboard.”
Now, United’s domestic economy passengers will be able to choose from four different wine varietals onboard, each available in a 250 milliliter can – comparable to about a glass and a half of wine – and served with a cup for sipping. Available to purchase on every mainline flight for $12, the wines include:
- Just Enough Wines Rosé – A dry, crisp rosé from the California Central Coast features a refreshing flavor profile with notes of watermelon and guava and is balanced by a refreshing minerality.
- Maker Brut Bubbles – An aromatic sparkling white from the California Central Coast with bright citrus, white flowers and stone fruit notes and a crisp minerality. This 2023 vintage is crafted by Nicole Walsh, an award-winning producer in Santa Cruz who has been featured in Wine Enthusiast, Forbes and The San Francisco Chronicle.
- Just Enough Wines Cabernet Sauvignon – A full-bodied cabernet sauvignon from the California Central Coast features a vibrant and rich flavor profile of bright cherries, vanilla and sandalwood.
- Just Enough Wines Chardonnay – A medium-bodied chardonnay from the California Central Coast features a bright flavor profile with notes of melon, honeysuckle and toasted brioche.
United makes the switch from mini plastic wine bottles to canned wines as consumer demand for canned wine grows.
This transition to aluminum canned wine will reduce the use of single-use plastic bottles by an estimated 4.7 million bottles per year.
