The Airport Services Association (ASA) today announced the launch of a brand new livery, motto and website at the 2024 ASA Leadership Forum.
The trade body has rebranded to ASA World to reflect its representation of ground service providers globally.
Mercedes Dieguez Alvarez, of ASA World, told delegates in Istanbul this afternoon: “This is a great moment for the association – the transformation to our new identity.
“You may have seen that from time to time we are using different names for our organisation – Airport or Aviation Services Association.
“This is because we knew a rebrand was coming, but we wanted it to reflect that we have more than just ground handler members but other services as well.
“We wanted to show that our association was not representing only handlers.”
As part of the rebrand, the newly-named ASA World has unveiled a new website – www.asaworld.aero – alongside a new slogan: Championing Aviation Services Worldwide.
The ASA Leadership Forum 2024 was held as part of the Aviation Connect conference in Istanbul, Turkey.
